La Tabula Rasa

Tabula Rasa – (Latin: blank state) refers to the epistemological thesis
that individual human beings are born with no innate or built-in mental
content, in a word, “blank”, and that their entire resource of
knowledge is built up gradually from their experiences and sensory perceptions
of the outside world.

We all start as a blank slate.

It’s our experiences that shade our perceptions. Our first impression of
network marketing is one of magic and wonder. We see huge checks and financial
dreams realized and in that moment we see that possibility for ourselves.

In that instant, our lives are forever transformed. A new journey begins. We’re
incredibly impressionable at this point in our development.

We look for leadership and follow the advice we’re given quite blindly for
better or for worse. To follow, success stories are created and many fall by
the wayside.

But, no matter where you are now, understand each day we begin anew – equal
opportunity for new success and new troubles to surface.

I’d like you to consider this message the first for today’s blank slate.

I’d like to share with you a few ideas that I want you to consider. Not to
follow blindly, but to consider in the context of your experiences and where
you dream to be.

I think that if you do this, what you’ll find is that what I share here will
help move you to the next stage in your business, but you be the judge . . .

First some stats . . .

– Most network marketers fail in the first 30 to 60 days.

– If a new rep earns an income in this period they remain in the industry over
twice as long as those that do not earn a profit in this early phase.

– Those network marketers that remain with their chosen company for five years
or more have more than an 80% chance of becoming a top income earner with their
chosen business.

– We also know that network marketing is a highly leveraged business. One that
takes some time to create long term leveraged residual income, but here’s what
I didn’t get at the beginning . . .

Our early actions determine our outcome.

If we’re taught to buy and call leads each of our probable chance of success
decreases exponentially.


Not because it’s not a skill that can’t be mastered.

There are many who have mastered and used it to become highly successful.

More so, because the act of buying leads means you’re expending additional
capitol early to develop a skill that is hard earned.

Most of us go deep in the whole financially to try to master this skill because
it’s all we’re ever really exposed to as a blueprint for success.

This is dangerous in my opinion because for every dollar spent it’s another
dollar that must be recouped to gain profit, and the clock is ticking .

60 days most network marketers won’t break even when considering the additional
expends without an immediately efficient profit model. Sure a few may recruit a
person or two, but that’s a long way from realizing real profit on a balance

In other words we end up spending about $500 to make $50 our first few months
in the game.

We unknowingly create negative leverage in our business doing this.

We’re expending capitol while giving up control of our advertising to someone

Paying for and then calling leads of dubious and uncontrollable quality one at
a time in an effort to bring them into our “organization” where we’ll
make a small percentage of our expenses back in the short term is like having a
dump truck dig a whole while we try to refill it with our hands.

It would take a Herculean effort to ever get the job done.

I didn’t understand this when I began. I just “knew” that if I did
what I was told it was going to work because that’s what I was told.

How do we resolve this issue? Here’s how I did. You can follow or use my model
to create your own (see signature for details).

First . . .

Have as much control over your business as possible, from lead generation to
lead communication to monetization.

Second . . .

Think first of how to reduce expenses to a minimum early to increase the
likelihood of early profit.

Third . . .

Have profit models for your business that provide, most importantly from the
outset, instant and low risk profit. Concern yourself with this task first and
long term residual income later.


If you profit now you stand a much greater chance of profiting and creating
long term leveraged residual profit later.

Fourth . . .

Think in terms of leverage. Proactively search out ways to automate as much of
what you do as possible so that you can focus on the most important task of
lead generation.

Fifth . . .

Think in terms of simplicity. Where duplication is concerned, the simpler the
system you can create that produces results the more likely those results will
be duplicated and long term residual income growth will be achieved.

For More Information:

Brian and Glenda

UOIS Team Members

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